WORD - Of- MOUTH Referrals

Written By Eric Farbent

The Power of a Handshake:  Why Word-of-Mouth is a Roofing contractors customers best friend.

In the roofing industry, your reputation is quite literally the roof over your head. While digital ads and billboards have their place, nothing carries quite as much weight as a neighbor pointing to their sturdy, leak-free home and saying, "These are the guys you want."

Classic “Thank you note” was included with the payment.

For Skyway Roofing, Word-of-Mouth (WOM) advertising isn't just a "nice-to-have"—it’s the backbone of our sustainable business.  Here is why !

1. Trust is Built Before We Arrive

Roofing is a high-stakes investment. Homeowners are often nervous about being overcharged or dealing with "storm chasers" who disappear after the job is done.

 * The Advantage: When a friend or family member recommends you, that "stranger danger" evaporates. The trust the customer has in their friend is transferred to you. You aren't starting from zero; you’re starting with a massive head start.

2. It Costs Next to Nothing

Traditional marketing—TV ads, Billboards,  SEO, PPC, and direct mail—requires a constant monthly budget. Word-of-mouth is essentially free.  This allows us to pass on that savings to the customer.

3. Local Dominance through "Neighborhood Effects"

Skyway Roofing is locally owned contractor operating the Capital District of NY.   When you do a stellar job on one house in a cul-de-sac, your yard sign and your crew become the talk of the neighborhood. Word-of-mouth creates a "clustering" effect where you can dominate entire zip codes because neighbors talk over the fence about their home improvements.

How to Fuel the Word-of-Mouth Fire

You can’t just hope people talk about you; you have to give them a reason to. At Skyway Roofing, We strive to:

 * Under-Promise and Over-Deliver: If you say the job will take three days, finish in two and leave the driveway cleaner than you found it.

 * Do the right thing.  Many decisions are made during the re-roofing process.  Doing the right thing is always the right decision.

 

 

Albany County

  • Albany

  • Colonie

  • Cohoes

  • Watervliet

  • Guilderland

  • Bethlehem

  • New Scotland

  • Ravena

Rensselaer County

  • Troy

  • Rensselaer

  • East Greenbush

  • North Greenbush

  • Brunswick

  • Hoosick Falls

  • Sand Lake

Schenectady County

  • Schenectady

  • Niskayuna

  • Rotterdam

  • Glenville

  • Scotia

Saratoga County

  • Saratoga Springs

  • Clifton Park

  • Halfmoon

  • Ballston Spa

  • Malta

  • Wilton

  • Mechanicville















Eric Farbent
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